Progress bar extension

Adding a progress bar to an online store checkout experience enhances customer understanding of how close they are to reaching a certain order threshold, benefiting both the user experience and the business. A progress bar provides a visual and intuitive indicator of the customer's progress towards this goal, creating a sense of achievement and motivating them to add more items to their cart. This visual cue simplifies the process, making it clear how much more needs to be spent to qualify various promotions.

The progress bar also increases customer engagement and satisfaction by incorporating a gamification element that taps into the psychology of rewards and incentives. As customers approach the free shipping threshold, they experience a sense of accomplishment, encouraging them to continue shopping. This makes the shopping experience more enjoyable and leads to higher conversion rates and increased average order values for the business. Additionally, by clearly showing the remaining amount needed for free shipping, the progress bar helps reduce cart abandonment rates, as customers can make informed decisions about their purchases without the uncertainty of added shipping costs.

Use cases:

• Free shipping thresholds
• Free gift threshold
• Discount thresholds